Company

Ashita Electronics & Marketing Co (P) Ltd.

About the company

Ashita promoted by Anil Kedia, Kamal Kedia & Ravi Kedia.  All the promoters having rich business experience in marketing of electronics, electrical and kitchen appliances since 20years, having good overseas business exposure in Asia & Europe.

Board of directors:

Anil Kedia       Chairman
Kamal Kedia  Managing Director
Ravi Kedia      Executive Director

Business vision

To bring best international brands in electronics, electrical & kitchen appliances to Indian market.

 To become a top ten marketing companies in the segment electronics, electrical & kitchen appliances in India

This year 2006 we are bringing ELBA Kitchen appliances from Italy, with the range of Chimneys, built in hobs, built in ovens, cooking range, dishwasher & domino hobs.

The Elba brand kitchen appliances are available through out India from January 2007.
Ashita is the sole Distubutor for these products in India.

History of ELBA

1950. The Company was established in 1950 by ELIO BAGGIO, as a family business, in the village of Marostica (Vicenza province). Elio was the son of entrepreneur, Pio Baggio, who owned various activities, such as building materials (bricks), pottery and quarrying.

1950-1959. The initial main business was the operation of an enamelling plant, as a sub-contractor, along with a small production of wood/coal stoves for cooking/heating purposes. The plant gradually became very specialized in enamelling body components of stoves and cookers, bath tubs, sinks etc. required by major manufactures of the north of Italy, like Zanussi, Zoppas, Fargas.

1960. By the end of the fifties, the period of reconstruction that followed the Second World War was over and the following years were characterized by a huge demand for basic household appliances, like cookers and refrigerators. The situation led Elio Baggio to build a new factory in 1960, in the town of Bassano del Grappa (Vicenza province), and to concentrate his activity in the manufacturing of free-standing cookers for the domestic-market. The factory brand became ELBA, which is the acronym of the founder Elio Baggio. This brand with the present logo was registered in Italy in 1964.

1964. From this year ELBA began to export its cookers to some European countries, as well as to the Middle-East and Africa.

1965-1977. During this period the yearly output grew from 20,000 to 120,000 units, thanks to the development of exports which already accounted for about 80% of the total production. In these years a growing share of production was secured by OEM appliances.

1978. This year marks the beginning of the production of built-in cooking appliances. Initially, b.i. electric ovens and soon after b.i. hobs.

1979-1986. The wider range of products gave greater access to the main European markets: France, United Kingdom, Germany.

1987. The DE' LONGHI group acquires ELBA and other factories belonging to Elio Baggio, who had by now decided to leave behind the manufacturing activities.

1990. The ELBA factory was moved to the present site in Borso del Grappa (Treviso province) where De' Longhi had the possibility to expand the factory area (50,000 sq.m), to set up an additional enamelling plant, to install two painting line and to re-design the factory lay-out.

1991-2000. During this period, a policy of continuous investments in new products and facilities led to a dramatic growth in output (over 500,000 units per year) and turnover (over 75 million euro).

The Factory

The plant occupies a covered surface of 30.000 square metres; 75% of this area is assigned to the production facilities, while the remaining portion is taken up by the stock of finished products, offices and laboratories.

Besides mechanical and hydraulic presses, automated welding machines, enamelling and painting lines, a semi-automatic warehouse of incoming parts and components provides the necessary materials for the pre-assembly or the assembly lines.

Every assembly line is assigned to a specific type of appliance; some lines are multi-purpose, as to respond immediately to changes in the production schedule. The present facilities allow an overall capacity of 750.000 units; the present workforce consists of around 500 employees.

The Quality Assurance System

All the stages of the manufacturing process are controlled by a system of procedures and a system of checks and records which ensure the required level of quality in all operations. ELBA obtained the international certification to ISO 9001 Standard in September 1998. Our internal quality assurance system was previously certified to the "CE" mark Requirements, from 1995 onwards.
Finished product statistical control.

On 14 June 2000, our Gas Laboratory obtained the CE certification and authorization to conduct officially recognized type tests, a very important and prestigious acknowledgement.

Quality Certifications